When you are a government and you need to propagandize what you do, its probably because what you are doing isn’t good enough to sell itself by its own merit.
A rather laughable aspect of Israeli society now:
When Israel’s army launched an offensive on Gaza militants late last year, the Israeli government set up a “media bunker” with hundreds of young volunteers posting updates reflecting Israel’s point of view. Many Israelis believe the international news media are anti-Israel and pro-Palestinian. (Emphasis added)
Let me help explain that. When you are a larger, more powerful, and better armed people oppressing another group for decades that just wants to govern themselves, you are going to eventually look like a larger, more powerful, and better armed people oppressing another group. As that happens, the press around the world will only be on your side for so long. This should come as no surprise.
Unless, of course, your own media does things like propagandizing your actions so they look good when they’re really not.